On Oct 25, 2022, the Google News Initiative announced through Twitter that Subscribe with Google (beta) will now be open to more websites.
Once only available to select publishers, now sites large and small can apply and use Subscribe with Google.
Subscribe with Google allows publishers to sell subscriptions to their content through Google’s payment system, Google Pay.
Publishers can opt to have all of their premium content paywalled, allow a number of free views before requiring a subscription, or even simply request contributions.
The advantage for publishers and subscribers is ease of use.
For publishers, the set up is fairly simple. Google handles the billing and only retains 5% of the subscription price.
For subscribers, as long as they are logged in to their Google account, they can access paywalled content for all of the sites they are subscribed to through Google without having to sign in to each site individually.
Publishers will be provided the subscriber’s name, gmail address, the status of the subscription, which plan the subscriber is on (publishers can set up different plans), and payment date.
This information will be available through Google’s Publisher Center, which publishers will be prompted to sign up for during the application process (if they don’t already have one set up).
The new Subscribe with Google (beta) is currently open to publishers in the US, Canada, Brazil, Mexico and Argentina.
See next: How to Register for Subscribe with Google.